Browser storage, explained plainly.
This page covers cookies and similar browser storage used by Echo. The short version: we use what is needed to run the site, and we try to avoid the manipulative tracking patterns people have learned to hate.
Site operation and consent memory
EssentialThese values remember your cookie preference and help the site behave consistently from page to page.
- Used to store whether you accepted or rejected the cookie banner.
- May support lightweight site behavior and browser compatibility.
- Does not turn this marketing site into a member portal.
Analytics and diagnostics
MinimalWe use lightweight analytics and operational signals to understand product usage, page performance, and breakage patterns.
- Used to understand which pages and features are being used.
- Helps identify performance issues and product problems.
- Not intended to power ads or cross-site profiling.
Preferences and interface memory
FunctionalSmall values may be stored to remember how the interface looked or behaved the last time you used it.
- Examples include UI state, basic preferences, or convenience settings.
- These values improve usability but are not usually security-critical.
- You can usually clear them in your browser settings.
Third-party advertising trackers
None by intentWe do not intentionally run the kind of third-party ad trackers normally associated with retargeting, surveillance advertising, or behavioral profiling.
- No ad-tech stack by design.
- No social embed tracking on these policy pages.
- No attempt to turn your browser into a marketing asset.
The useful version
Some browser storage is necessary for consent memory and basic site behavior. Some storage helps with diagnostics and product improvement. Some just remembers preferences.
What we try not to do is use browser storage as a backdoor to run a surveillance-style marketing system. If that ever changes materially, this page should change too.
Last updated: March 2026